PROBLEM

New Brand
To The Market

New Brand
To The Market

Client

BKP

Our Service

Creative brand & Communication planning

Branded content video

Video production (TVC)

Creative branding material

The Objective

The goals of BKP, “Thailand’s first mushroom beverage,” are to encourage consumers to take care of themselves and their loved ones by drinking mushroom beverage on a daily basis. Normally, people boil mushrooms and drink it at home. However, the BKP brand has provided a more convenient way to drink boiled mushroom beverage by combining several flavors into a single bottle that can be purchased at any convenience store or department store.

The Objective

The goals of BKP, “Thailand’s first mushroom beverage,” are to encourage consumers to take care of themselves and their loved ones by drinking mushroom beverage on a daily basis. Normally, people boil mushrooms and drink it at home. However, the BKP brand has provided a more convenient way to drink boiled mushroom beverage by combining several flavors into a single bottle that can be purchased at any convenience store or department store.

The Solution

We offer brand value and product awareness in the health benefits that consumers can get from drinking mushroom beverages on a daily basis. Introducing the values, which the old generation, parents, care for their children on a daily basis from the past to the present, also children will be able to easily take care of their family and also themselves with the BKP Mushroom beverage brand.

The Solution

We offer brand value and product awareness in the health benefits that consumers can get from drinking mushroom beverages on a daily basis. Introducing the values, which the old generation, parents, care for their children on a daily basis from the past to the present, also children will be able to easily take care of their family and also themselves with the BKP Mushroom beverage brand.

“Introducing the values, which the old generation, parents, care for their children ”

“Introducing the values, which the old generation, parents, care for their children ” ​

“Create IMC make brand communicate
effectively with a consistent message to target”

– Bencharat Lubkim, Founder & Chief Creative Officer

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