PROBLEM

New Brand
New Culture eating Perception

New Brand
New Culture eating Perception

Client

DOMINO

Our Service

Creative brand & Communication planning

Branded entertainment video

Branded content video

Video production (TVC)

Creative branding material

Branded food photography

The Objective

Domino’s goal is to create brand awareness among Thais about their Western authentic pizza. We sifted flour, baked with fresh ingredients in a hot oven, and served to different cultures of eating pizza. We ate without any cutlery cause using our bare hands is more delicious. Unlike traditional Thai pizza dough, this dough is not deep-dish style and is not crispy, but it will be thin crusted and deep dish, buttery which Thais are not familiar with.

The Objective

Domino’s goal is to create brand awareness among Thais about
their Western authentic pizza. We sifted flour, baked with fresh
ingredients in a hot oven, and served to different cultures of eating
pizza. We ate without any cutlery cause using our bare hands is
more delicious. Unlike traditional Thai pizza dough, this dough is
not deep-dish style and is not crispy, but it will be thin crusted and
deep dish, buttery which Thais are not familiar with.

The Solution

We created brand storytelling by blending four flavors for each QuickZabb instant noodle into 4 storylines which about the misery of love, heartbreak, and the spiciness of love life. As a result of this campaign, QuickZabb went viral and became teenagers’ favourite instant noodle. Following the successful campaign in these 4 flavors, QuickZabb continued creating additional painful stories in 7 flavors of delicious flavors based on the pain of 7 Celebrity lives.

We made QuickZabb’s marketing communication ,and it results was gaining strong brand image, position and brand awareness. Becoming “QuickZabb” : instant noodles for spiciness lovers.

The Solution

We created brand storytelling by blending four flavors for each QuickZabb instant noodle into 4 storylines which about the misery of love, heartbreak, and the spiciness of love life. As a result of this campaign, QuickZabb went viral and became teenagers’ favourite instant noodle. Following the successful campaign in these 4 flavors, QuickZabb continued creating additional painful stories in 7 flavors of delicious flavors based on the pain of 7 Celebrity lives.

We made QuickZabb’s marketing communication ,and it results was gaining strong brand image, position and brand awareness. Becoming “QuickZabb” : instant noodles for spiciness lovers.

“the value of freshly baked pizza, sifted flour by hand, and the deliciousness from high quality imported cheese.”

“the value of freshly baked pizza, sifted flour by hand, and the deliciousness from high quality imported cheese.”

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