PROBLEM

New Brand &
New Product Recognition

New Brand &
New Product Recognition

Client

JESSICA COSMETICS

Our Service

Branding Video ,Video Production

OOH , Product Photography

KOL Partnership , Content Marketing

Media Buying and Optimization / Media Planning

The Objective

From “Unknown” Cosmetics, shifted to “Counter & Luxury brand”. Jessica needs to avoid being an overspread, generic cosmetics brand in the online community, which is full of worthless products and fake brands. In order to effectively market Jessica, we’ve designed strong brand identity and explain the Jessica story to consumers by using tagline “Be yourself perfectly: Be you, Be Jessica.”

The Objective

From “Unknown” Cosmetics, shifted to “Counter & Luxury brand”. Jessica needs to avoid being an overspread, generic cosmetics brand in the online community, which is full of worthless products and fake brands.
In order to effectively market Jessica, we’ve designed strong brand identity and explain the Jessica story to consumers by using tagline “Be yourself perfectly: Be you, Be Jessica.”

The Solution

Honeycomb designing tactics by using consumer insight to interact
with potential clients via brand concept tagline “Be yourself perfectly”
and building brand perception in Counter brand attitude. we use the
IMC tool to connect directly across channels, and create a remarkable
brand new image and brand concept for potential markets

The Solution

Honeycomb designing tactics by using consumer insight to interact with potential clients via brand concept tagline “Be yourself perfectly” and building brand perception in Counter brand attitude. we use the IMC tool to connect directly across channels, and create a remarkable brand new image and brand concept for potential markets

“use IMC tool to connect and create a remarkable brand new image and brandconcept

“use IMC tool to connect and create a remarkable brand new image and brandconcept

“Be yourself perfectly: Be you, Be Jessica.”

“Be yourself perfectly: Be you, Be Jessica.”

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