PROBLEM

New Product Category
& New Market

New Product Category
& New Market

Client

SMARTMEAL

Our Service

Creative brand & Communication planning

Branded entertainment video

Branded content video

Video production (TVC)

Creative branding material

KOL Strategy / Product seeding

The Objective

Smart meal: Thailand’s first vegan food company would like to separate oneself from all other vegan and clean food brands by uplift strength points, brand personalities, and an outstanding brand identity. by selecting out potentially beneficial ingredients for consumers only

The Objective

Smart meal: Thailand’s first vegan food company would like to separate oneself from all other vegan and clean food brands by uplift strength points, brand personalities, and an outstanding brand identity. by selecting out potentially beneficial ingredients for consumers only

The Solution

We conducted real consumer insight and found effective key points of the vegetarian target segment: Vegetarian eats vegan not for ethical reasons or to lose weight, but rather to be healthy and strong on a daily basis. This inspires us building Creative concept “Taking food as medication is better than taking medicine as food.” Moreover, We building brand communication through product quality, and carefully selected nutritious and tasty ingredients for consumers

The Solution

We conducted real consumer insight and found effective key points of the vegetarian target segment: Vegetarian eats vegan not for ethical reasons or to lose weight, but rather to be healthy and strong on a daily basis. This inspires us building Creative concept “Taking food as medication is better than taking medicine as food.” Moreover, We building brand communication through product quality, and carefully selected nutritious and tasty ingredients for consumers

“Taking food as medication is better than eating medicine as food.”

“Taking food as medication is better than eating medicine as food.”

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