PROBLEM

NEED NEW
PRODUCT STRATEGY

NEED NEW PRODUCT STRATEGY

Client

FIVESTAR SNACK

Our Service

FIVESTAR SNACK

Client

Video production (TVC / Promotion Ads and Bumper ads)

The Objective

Bringing the next generation to Five Star. For a lot of years, Five star has become a cultural icon in Thai communities, although it has a wide variety of products, customers tend to focus on “Kai-Yang” as the main dish and one signature product line. This issue is letting the new generation to eat only in special occasion, especially with their parents and other family members. the huge problem is “How to make Five star becoming a brand that the young generation always thinks of in everywhere, anytime.

The Objective

Bringing the next generation to Five Star. For a lot of years, Five star has become a cultural icon in Thai communities, although it has a wide variety of products, customers tend to focus on “Kai-Yang” as the main dish and one signature product line.
This issue is letting the new generation to eat only in special occasion, especially with their parents and other family members. the huge problem is “How to make Five star becoming a brand that the young generation always thinks of in everywhere, anytime.

The Solution

We’re combining consumer insights and selected five-star products that are appealing to young generations to create a new product category for them, which resulted to the campaign message, “Five Star snacks stay beside Thai people every day.

The Solution

We’re combining consumer insights and selected five-star products that are appealing to young generations to create a new product category for them, which resulted to the campaign message, “Five Star snacks stay beside Thai people every day.

“Using brand purpose to inspire and
share value with consumers”

– Bencharat Lubkim, Founder & Chief Creative Officer

“Create IMC make brand communicate
effectively with a consistent message to target”

– Bencharat Lubkim, Founder & Chief Creative Officer

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